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Tweet-To-Runway

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What: Guests could view and interact directly via Twitter with a live fashion show, featuring real-time Tweets embedded in the streaming video and viewable on any device anywhere in the world. Generate brand love for Target’s Everyday Collection.

This experience was part of the Interactive Annual 20, under social category.

http://www.commarts.com/interactive/cai14/tweettorunway.html

Role: UX Designer | Dev Lead