Target Meetings App


What: Conduct “paperless” meetings by developing a Target Mobile web app that will allow meeting attendees to view agendas, maps and other relevant information on their mobile device.

Results: Initially launched with 2700 meeting attendees.

  • 79.6% total adoption rate
  • 200+ questions were submitted during Q&A session
  • 384+ photos were submitted to the Photo Gallery by meeting attendees
  • 72 minute average utilization per user
  • 92% or respondents found the App useful

Role: User Research | Surveys | UX Design | UI Design | Creative Direction