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Target Preventive Care Campaign

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What: The challenge was to create a fun and engaging digital campaign promoting the importance of preventive care. To increase the engagement value I led my team in interviewing members to see how best we could increase engagement and inclusiveness. In addition to time sensitive information and messaging this experience also incorporated everyday give away prizes and an image wall where members could post their selfies for others to vote! Best selfie voted received prizes.

Role: Creative Director | UX/UI Design |