What: Brand meeting customers on their own terms, desire for instant access to inspiring product.
How do we help Target guests to shop products directly off pages of print magazines, ads, in-store displays, catalogs and more.
Customers use the app to photograph specific products in order to see details as well as purchase them. Items can also be saved to a shopper’s cart and Snap history. Innovative image recognition mobile app, “In a Snap,” provides instant access to merchandise featured in print ads, catalogs and in‐store signage. Removes the hassle of scanning barcodes, looking up links, or searching store shelves for the perfect product.
Result: Featured in ads for Target’s Room Essentials brand in issues of Real Simple, Architectural Digest, Domino and more. Also featured in printed in-store displays.
“This is so cool”
– Target Guest
“Luv luv luv it”
– Target Guest
This app made it to the top 20 of Ad Critic!
Role: UX/UI Design | User Research | Creative Direction |Product Owner