What: A four-episode shoppable video with an exciting live red carpet event. A truly global experience viewable on any screen anywhere in the world.
Role: Role: Creative Direction | UX/UI Design |
The accelerated schedule for this event enabled my nimble team to create a highly branded and responsive microsite in less than 30 days that would work on all mobile and web platforms!
Originally a private event with only 250 invitees, our digital solution provided the ability to reach approximately 3000 global guests with minimal marketing.
“It lines up pretty well with Target’s desire to be forward-thinking. Target has the credibility to try this.” – Bloomberg