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Butterflies

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What: This 3D animation was created for the “Art of All” theme to be played at the huge outdoor screens at Victory Park, Dallas, TX.

These screens are one of the largest outdoor digital mediums in the world! A total of 11 large, high resolution LED screens. Eight of these screens, 4 on each side of the plaza, move on horizontal tracks to allow for a myriad of configurations and motion possibilities. When combined the set of four screens create 31’ X 53’ super screen with HD resolution.

Role: My concept for this spot was to create a conceptually and visually strong animation inspired from the traditional Japanese art of origami. I wanted to create a fantasy world with origami based butterflies flying in a zen like atmosphere and while dancing to the music these butterflies fall into place to form a bullseye. Process included sketching, storyboarding, animatics followed by the final animation.

This project was also awarded a Telly.

Video: A view of the total animation that was played on all 4 choreographed screens.