The Challenge:
A key piece of Target’s 50th anniversary was to ensure that celebrants around the world would enjoy this important event. The requirement was for the festivities at Target India to be unique, fun and on brand. Research and feedback showed that the India team loves the Bullseye brand and especially loves Bullseye the Dog.
How do we get Bullseye the Dog to India? Knowing the regulations it would be a challenge so I came up with the idea of developing a virtual experience!.
What: Creating an interactive experience for team members in India to have an opportunity to take pictures with a digitally projected Bullseye the dog.
An augmented digital experience with Bullseye the dog. Built as an Adobe AIR-based software, this experience offered the portability to capture over 1700 studio-quality images in a few days at both Bangalore headquarter locations. Each photo was assigned a unique ID and posted to a custom microsite we created with secure access.
Solution: I conceived, designed, led brainstorm workshops and pitch meetings, prototyped, managed partner expectations and strategized the entire workflow.
Tapping into my network I on-boarded and led development agency to create a platform that allowed Bullseye the dog to be positioned in a frame side-by-side with team members.
Bullseye could be scaled and moved around accordingly to compensate for varying group sizes. Images were sharpened, given a unique id number, and uploaded to a secure web server all from within the software!
Results & Response:
”A fun and energetic experience for all who participated”
Lines stretched down entire hallways with attendees eager to get their picture taken with Bullseye.
Over a span of four days there were over 1700 images captured and shared in 2 locations.
The creative problem-solving skills and knowledge of Target India’s culture and values, and technical expertise drove me to successfully accomplish this singular and inclusive event.
Role: Concept | UX/UI Design | Creative Direction | On-Site Direction
Video: A montage of all the images captured virtually.