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Harken Health – Public Site

www.harkenhealth.com The Challenge – Harken Health is an revolutionary concept that puts relationships and care first, and integrates health insurance. The biggest challenge was that the concept was so novel and new for the market it was tough for insurance brokers to explain to prospects and also tough for users to understand. The site needed to deliver what members/users want: Present more detail of the Harken Health benefits Paint a clearer picture of the Harken Health care model Address the primary concerns of someone looking for health insurance Help visitors understand why Harken Health exists Help visitors choose which plan is most appropriate   Based on research, member and prospect were categorized in 4 user groups: Curious Beginner Driven Fighter Busy Self-Sustainer Overwhelmed & Ignored Each of these users had unique concerns that the new site would need to address: Cost, Coverage, Retaining Current Doctor, Sustainability, Trust, Care, Best Value. Responsibility: Envisioning and establishing the UX & digital design strategy, developing a multi-year feature roadmap based on user research and net promotor score (NPS) feedback, developing and aligning the roadmap with the market needs, quantifying user needs through research and testing, and basing decisions on both empirical data and KPIs. […]
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In a Snap

What: Innovative image recognition app that lets you instantly shop Target items directly off pages of magazines, catalogs and more. Removes the hassle of scanning barcodes, looking up links, or searching store shelves for the perfect product. This app made it to the top 20 for Ad Critic! http://creativity-online.com/work/target-in-a-snap/36490 Webby Awards 2015 Nominee. http://pv.webbyawards.com/2015/mobile-apps/handheld-devices/shopping-handheld-devices Role: Creative Direction | UX/UI Design | Product Owner
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Falling For you Live

What: A four-episode shoppable video with an exciting live red carpet event. A truly global experience viewable on any screen anywhere in the world. Role: Role: Creative Direction | UX/UI Design | The accelerated schedule for this event enabled my nimble team to create a highly branded and responsive microsite in less than 30 days that would work on all mobile and web platforms! Originally a private event with only 250 invitees, our digital solution provided the ability to reach approximately 3000 global guests with minimal marketing. “It lines up pretty well with Target’s desire to be forward-thinking. Target has the credibility to try this.” – Bloomberg
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B2B Gift Cards

What: A total redesign and creative vision change for the B2B Gift Card digital experience. This is a $250 Million product that needed a new creative re-envisioning to expand its market capital to targeted $500 Million. Planned and designed a new responsive framework to accommodate for desktop and mobile business users. Role: Creative Direction | UX and UI Design |
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Target Preventive Care Campaign

What: The challenge was to create a fun and engaging digital campaign promoting the importance of preventive care. To increase the engagement value I led my team in interviewing members to see how best we could increase engagement and inclusiveness. In addition to time sensitive information and messaging this experience also incorporated everyday give away prizes and an image wall where members could post their selfies for others to vote! Best selfie voted received prizes. Role: Creative Director | UX/UI Design |
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Tweet-To-Runway

What: Guests could view and interact directly via Twitter with a live fashion show, featuring real-time Tweets embedded in the streaming video and viewable on any device anywhere in the world. Generate brand love for Target’s Everyday Collection. This experience was part of the Interactive Annual 20, under social category. http://www.commarts.com/interactive/cai14/tweettorunway.html Role: UX Designer | Dev Lead    
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Targets Meeting App

What: An app to help with the creative challenge of supporting the paperless meetings initiative. Aids in the ability to share the benefits of mobile digital engagement before, during and after the meeting. Role: App Design | UI Design | Creative Direction  
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Trip & Travel Planner

What: A digital channel featuring a rich repository of business-critical data and offer support via personalized travel itineraries. A robust database back-end empowers the Guest Insights team to update information and manage users. At launch this was called out “Revolutionary” by senior leaders. This innovative web tool is being considered for a Patent! Role: Creative Direction | UI Design    
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Site Survey App

What: GPS mapping, notes, video, photo capture with in real time storing and sharing- all rolled into one sleek app. Role: Creative Direction | UX/UI design |User Testing
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Target DigitalRed Magazine

What: A team member focused quarterly digital publication. Each digital issue is secured and accessible by all team members domestic and international on any device, anywhere and anytime. Role: Creative Direction | Digital Strategy | UX/UI Design |
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