Target DigitalRed Magazine
What: A team member focused quarterly digital publication. Each digital issue is secured and accessible by all team members domestic and international on any device, anywhere and anytime. Role: Creative Direction | Digital Strategy | UX/UI Design |
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SxSW retail accelerator digital marketing
What: Support the online digital marketing efforts for Target’s Retail Accelerator challenge at SxSW. The strategy was to convey the message through strong storytelling and animation that spoke directly to developers. “Talk in code” was the concept using innovative and engaging animated motion graphics for web. Role: Art Direction | Designer | Animator Video: Screen captures of the multiple animated Rich Media banners
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Multi Language Platform
What: A Multi language translation platform based on a proprietary CMS used by teams in Minneapolis and Internationally. Primarily used for Spanish and French translations. Role: Creative Director | UI Design
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Well-Being Dreams
The Challenge: Post the credit card breach at Target, there uncertainty and team morale was low. Research surfaced teams were seeking motivation and some value add to bring their dreams come to life. How do we reach all the team members across the country, Alaska and Hawaii? And how to create an engaging platform that encourages them to share their dreams and see them come to life and increase brand love? What: Post brainstorming with leadership and teams I led the strategy to create a responsive bold digital platform geared towards engaging team members to interact and submit their dreams to foster inclusive culture and increase brand love. Role: Creative Direction | UI/UX Design | Digital Strategy
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Target Meeting Onsite App
What: A dedicated secure app that helped the team reduce huge amounts of printed material that was a BIG success with the Meeting Planning teams. Role: App design | Art Direction | UI Design
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Presentation Builder
What: Custom built branded presentation software bringing consistency in branding content and style with rich media. A cohesive, brand-right template, yet also flexible to customize the presentation as needed. An AIR-based presentation platform, compatible across all computer hardware, that features a drag-and-drop interface enabling each presenter the ability to arrange pre-built brand-right slides in any order and save the results. Role: Creative Director | UI/UX Design | Software Design Video: Click-thru of the Presentation builder Software.
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Service Now
What: Portal for Team Members to request and track their technology requests and tickets. Role: Creative Director | UI/UX Design |
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BIAT
Why: Business Intelligence at Target. A real time live, analytics and data repository created on the SharePoint App Farm framework. This was amongst one of the very few innovative trailblazing applications created on this frame work till date. What: Mi2 was planned to provide leaders and team members a centralized repository for competitive intelligence center that supports their strategic decision making by: • Providing and synthesizing competitive trends and opportunities quickly and efficiently through a user-friendly portal • Integrating internal and external experts’s competitive insights and analyses to both raise awareness and minimize redundancy. • Elevate key external threats and opportunities through a cross-functional council. My Vision: Support senior leaders’ strategic decision and agility by: • Identifying and prioritizing emerging trends or competitive threats that impact profitable growth • Distilling implications and recommending actionable approaches to address and/or risks Objectives: • Anticipate and assess – “What is coming” • Create awareness – “Why does it matter” • Recommend action – “What should we do” Role: UX/UI Design | UX Strategy |Digital Strategy | Creative Direction | Technical Direction
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Fetch
What: The then technology framework was to be sunset by 2013. With this sense of urgency, FETCH was created as a major upgrade to this platform, to support Merchandise Finance team. This data repository was built on SharePoint App Farm 2013 framework and was one of the very first innovative trailblazing applications created on this framework. Role: Creative Direction | Technical Direction | UX/UI Design | Creative Digital Strategy
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Market intelligence and insights platform
What: In an information rich, time sensitive society how do we maximize search results within a minimal amount of time? The MI2 team approached in search of a solution that would solve this ongoing problem. Approach: User-centered design approach, brainstorms, research and insights, defining appropriate strategy and direction. With the need to include access to various documents in real-time and up-to-date information, I led the design and creation of a customized platform that would aggregate all this dynamic content. And provide site admin and users a clean branded intuitive digital experience. Process: Engaging with stakeholders, users and administrators, I conceived a solution and identified requirements and partners to create a customized, on-brand CMS solution. Experience combined real-time news feeds with company reports, profiles and competitive information into an all-in-one dashboard. Results: Hundreds of reports, blogs and comments have been posted to the website, it has become the ultimate database to gain knowledge on key international competitors. The success of the MI2 portal is a testament to delicate balance between form and functionality. This useful business intelligence application was built with an agile team and a user-centric design philosophy. Impact: “It’s amazing! What a big step forward in making insights accessible.” “…I have […]
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