Hi! I’m Nachi!
612.807.0770
An award-winning digital creative director and UX product leader. I have years of experience building and managing global creative and user experience design and dev teams. I have managed and led teams in fortune 5 and startups.
I am passionate about creating innovative digital experiences/products and executing complex projects from kickoff to launch across all major web and mobile platforms and leading both complex digital products and marketing/branding experiences.
A passionate and bold thinker with a hands on approach who understands complex business/user needs, industry challenges, analytics, trends and turns them into delightful experiences that contribute to the brands growth. Experienced in managing P&L and leading global teams.
A passionate advocate of the end-use, I am very comfortable with ambiguity and experienced at bridging the creative and technical domains. My approach to solving creative challenges is finding that right balance of usability, desirability and feasibility and can translate technical restraints to designers and design restraints to engineers, bridge gaps with stakeholders.
An empathetic leader and mentor who has a very clear vision for building strong teams and creating results oriented products. Experienced at quantifying user needs through research and testing and base my decisions on both empirical data and KPIs that helps me and my teams define and plan for MVP’s.
I believe in making useful and elegant tools rooted in design, powered by digital that solve a purpose and meet user requirements.
An innovative creative problem solver, visualizing branded digital experiences/products/services from concept to commercialization with the ability to lead teams and still be hands-on with an eye towards pixel perfection. I champion the creative agile process focusing on user centric, intuitive experiences and firmly believe in “Design that serves a purpose” with the perfect balance of usability, desirability & feasibility.
I love collaborating closely with programmers and will sit next to them to design and develop in tandem.
Digital Creative Direction | UX/UI Design | Digital Strategy | Brand Management|Omni-Channel|Global Team Management
Highlights:
- 10+ years of experience in Retail, Finance, Healthcare, Software and Marketing areas.
- Experienced managing global teams.
- Extensive background in UX and Product.
- Outstanding communication/storytelling skills.
- Experienced managing creative, engineering teams within a digital product organization.
- Experienced in Agile/Scrum environments, establishing MVP’s, user journeys and funnels.
- Result-oriented leader with strong influencing, problem solving and negotiation skills.
- Track record of successful collaboration with executives on delivering experience strategy.
- Establish and monitor KPIs, Manage P&L.
- Lead and collaborate with a can do attitude.
- Experienced creating B2B2C products based on metrics and user testing.
- Manage multiple projects simultaneously.
- Experienced establishing feature roadmap
and prioritization. Strong understanding of accessibility standards and best practices. - Flexible, not afraid of exploring and learning.
Testimonials
"Nachi has a 'can do' attitude and is very confident in his ability to pull a team together and solve a problem. That confidence is contagious and has a positive affect on the team"
"Making sure that projects get completed in a timely manner. Staying on top of what his team is working on and keeping them motivated"
"Nachi is driven and focused on delivery. He is not satisfied until something is real and in the hands of end users"
"He's personable, likable, and direct with his comments & feedback. He's a trusted partner who is curiously resourceful"
"Nachiket, Thank you for creating a dynamic reel out of our Teams personal and professional work! Your presentation elevates our work and will add great value"
"Nachi is full of energy and ready to get things done no matter what"
"Hard working. Not afraid of the gray. Willing to take on any challenge"
"He quickly identifies what needs to be done and the most efficient and effective path to getting there"
"Nachi is passionate about the work. He feels invested in the projects he works on and is excited for new opportunities"
"Nachi’s reputation is one he likes to nurture – one of taking risks and being slightly dangerous in building projects and pushing the envelope"
"Nachiket, Thank you for doing such a GREAT job planning and supporting the Dragon Boat Festival. We would not have had such a successful event without your participation and dedication as part of the communication sub-committee. THANK YOU for all of your hard work!"
"The work your team did for the last Leadership Summit got the attention of leaders in TTS and they are excited to hear and see more."
"Nachi’s signature strength is creative vision and energy. Even though others may possess those attributes, Nachi has a passion for both the Target brand and the unique value-added design he can bring to each project"
"Nachi is curious and always looking ahead to the next big thing"
"Nachi, the development you have accomplished on the Archives and Heritage Services SharePoint Portal is truly impressive. You have organized many layers and levels of content and designed a branded, clean presentation for each of the portal's experiences"
"Beyond the amazing, creative, humor-filled content and produced pieces, we LOVED working with you even more. You guys (the team) were fabulous and so much fun. You helped us pull off a small Christmas miracle with a teeny weeny budget in a very short turnaround time"